Our Market and Analysis
We will research your competitors and industry counterparts to examine their Web strategy. We will then combine all of these findings with our own extensive knowledge and experience and present back to you our plans and recommendations for making your online venture a success.
The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm.
David A. Aaker outlined the following dimensions of a market analysis:
- Market size (current and future)
- Market growth rate
- Market profitability
- Industry cost structure
- Distribution channels
- Market trends
- Key success factors